Biggest opportunity: Non-Tech users are untapped, but need education that "building is possible"
Sweet Spot
Will start building once they understand they can. Already have a reason — just need the tool.
Who are they:
Long-term Play
Need heavy activation. Must first understand how building benefits them.
Activation requires:
Strategy: Eager Non-Tech users become the marketing engine — their stories activate the Non-Eager segment
Should we actively market to Technical users? They are already activated and can provide short-term revenue — but is that the right focus?
| Segment | Role | Priority | Action |
|---|---|---|---|
|
A
Technical
|
Revenue, testimonials, validation | NOW OR LATER? | Position as "Product Builder". Good hedge — DLAI has lots of early Technical users. |
|
B1
Eager Non-Tech
|
Marketing stories, early community | NOW | Find them, tell their stories |
|
B2
Non-Eager
|
Long-term scale | LATER | Let B1 stories activate them |
Long-term moat: Non-Tech loyalty is high — fewer alternatives exist for them
Early Technical + Eager Non-Tech = Users who will build once they understand they can
Both ends of the spectrum are converging on the same need: Product Building Experience
Need an environment to manage features and architecture, instead of looking at code.
Want to add more features over time, not just a one-time build experience.
Next Release Focus
Increase user base — Engineers who want product-level tools
Improve retention — Non-Tech users who keep building
We start with ideas, not prompts
Anyone can build
We support iterative building
Manage what to build next
"Start with an idea. End with an app."